D&AD NEW BLOOD ENTRY


Brief: Use music and typography to highlight a cause

Response: I chose Privacy International. A UK-based registered charity that defends and promotes the right to privacy across the world.

The “I’ll Be Watching You Campaign” aims to raise awareness about mass surveillance and how it can be exploited by Governemts. 

The campaign features a custom typeface, promotional lyric video, interactive posters, transparent record cover and vinyl, information booklet and an Instagram filter.